Cody Hughes · Sports performance → software

Tools for coaches,
built by a coach.

I spent years on the floor as a sports performance coach. Now I turn the spreadsheets, testing data, and daily grind of S&C into fast, focused apps coaches actually use.

Sprint & speed dataForce plates & VBTPrograms, cards & assessments

Selected work

Built for the people
doing the coaching.

Live

JCP Speed Lab

Sprint-profiling platform running on live 1080 Sprint data — 100+ athletes, auto-detected assessments, separate coach and athlete views.

For Jordan Collins Performance

Live

ETS Assessments

Multi-gym athlete assessment platform with real auth, role-based access, and data storytelling built for the front office as much as the floor.

For ETS Performance

In build

Built Different

Program delivery app for a professional athlete's training brand — real programming, real progressions, built to ship as a product.

For Built Different Training

Product

Strength Sheets

Training cards and weight-room TV displays generated straight from the coach's programming. No more printing, laminating, guessing.

For Weight rooms

Tool

CurveFirst

Force-plate roster triage — drop in a Hawkin or VALD export and get CMJ red flags for the whole roster in seconds.

For Force plate users

In build

Vitruve AMS

Group-first athlete management system for a VBT hardware company — four screens, twelve tracked measures, zero bloat.

For Vitruve

Every one of these started as a coach's spreadsheet, a pile of exports, or an idea on a whiteboard. Case studies and demos available on request.

The story

From the floor,
for the floor.

I'm Cody Hughes. I spent years as a sports performance coach — writing programs, running testing days, and living inside the same spreadsheets every coach lives in.

Somewhere along the way, fixing my own workflow turned into building tools for other coaches' workflows. Now that's the job: a one-man shop turning the way great coaches already work into software that keeps up with them.

The coaching lens is the whole point. I don't build generic fitness apps — I build the thing you wish your AMS did, minus the forty tabs you never open.

Work with me

Three ways in.

01

Spreadsheet → App

That spreadsheet you've duct-taped together for years? It works — and it's the blueprint. I turn it into a fast, private web app your staff and athletes actually enjoy using.

02

Data you can read at a glance

1080 Sprint, force plates, VBT, testing days. I build dashboards that turn raw exports into decisions in the time it takes to walk from the rack to the platform.

03

Zero to product

Got a training brand and an idea? I take it from napkin to shipped — design, build, hosting, the whole thing — so you can sell it, not babysit it.

Have a spreadsheet that deserves better?

Send it over. I'll come back with a working demo — not a proposal deck — and we'll shape it together from there. Your team is on it in weeks, not quarters.

Email me the spreadsheet

The build log

See what ships.

One email now and then when I ship something coaches can use. No funnels, no value ladders — just tools.